协调阶层关系构建和谐社会

当前我国社会阶层结构出现了新的变化，对于构建和谐社会提出了新的要求，要高度关注和协调好三种阶层关系，即强势阶层与弱势阶层、强势阶层之间以及失意精英阶层与弱势阶层之间的关系。妥善协调不同阶层之间的利益关系，首要的是建立顺畅的利益表达机制。     

整合客户关系管理:打造商业银行的竞争力

通过对整合客户关系管理及其运作过程的介绍 ,指出了我国商业银行应对其客户资源进行整合 ,以此克服客户关系管理的种种缺陷。在此基础上 ,提出了商业银行实施整合客户关系管理所应进行的重点工作 ,从而达到保留现有客户和发掘潜在客户并提高商业银行盈利能力 ,打造其竞争力的目的。     

对客户忠诚创造价值问题的探讨

客户关系管理 (CRM)是以客户为中心 ,旨在改善企业与客户关系的新型营销管理模式 ,品牌价值被作为客户关系管理的最高目标。品牌价值最终要体现为品牌的物化形式—产品或服务给企业带来的利润 ,从产品或服务的需求对象—客户的角度而言 ,品牌价值意味着客户对品牌的忠诚。     

顾客维系策略分析

激烈的市场竞争加大了企业发展新顾客的难度和成本，越来越多的企业转向于维系老顾客。因为老顾客能为企业带来巨大的利益。本文认为顾客维系应从良好的产品和服务、顾客关系数据库、顾客关系管理三个方面进行。     

集群规模与公司业绩关系的研究综述

主要对国外学者关于集群规模与公司业绩的三种关系——正相关、负相关和非线性相关进行了较为详细的综述和理论阐释，并讨论了如何确定集群的最优规模。     

银企关系新思考

随着我国金融业全面开放的日益深入，银企关系被赋予了新的内涵，它不仅是存储关系、信贷关系．更体现了银企双方等价交换的买卖关系、相互依从的共荣共赢关系、股权合作关系、中间业务的服务关系等。目前我国银企关系存在主体缺位、企业债务危机威胁银行安全、逆向选择和道德风险等问题。因此，需要企业、银行和政府乃至全社会的共同努力，以促进银企之间的良性互动.     

我国旅游业发展中的政府参与和市场行为关系分析

我国旅游业发展中的政府参与和市场行为的关系一直是学术界争论的问题。文章通过对“政府主导型”和“市场主导型”的比较分析，并结合我国旅游行政管理与旅游产业市场化实践，认为两者之间并不完全对立，实践中存在能够对接的可能。充分发挥各自的长处，求真务实地实现政府参与和市场行为的有效对接是坚持旅游科学发展观的关键。     

A three-component model of customer commitment to service providers

Although research into the determinants of service provider switching has grown in recent years, the focus has been predominantly on transactional, not relational, variables. In this research, the authors address the role of consumer commitment on consumers’ intentions to switch. Drawing from the organizational behavior literature, they build on previous service switching research by developing a switching model that includes a three-component conceptualization of customer commitment. Structural equation modeling is used to test the model based on data from a survey of 356 auto repair service customers. The authors’ results support the notion that customer commitment affects intentions to switch service providers and that the psychological states underlying that commitment may differ. As such, future marketing research should consider these different forms of commitment in understanding customer retention. The implications of this model for theory and practice are discussed. Havir S. Bansal (hbansal@wlu.ca) is an associate professor of marketing at Wilfrid Laurier University. He earned his Ph.D. from Queen’s University in 1997. His research interests are focused in the area of services marketing with emphasis on cuctomer switching behavior, word-of-mouth processes in services, and tourism. His research has been published in theJournal of Service Research, theJournal of Quality Management, andPsychology and Marketing and has publications forthcoming in theJournal of Services Marketing andTouris Management. He has also presented at and published articles in the proceedings of various national and international conferences. P. Gregory Irving (girving@wlu.ca) is an associate professor of organizational behavior at Wilfrid Laurier University. He received his Ph.D. in industrial/organizational psychology from the University of Western Ontario. His research interests included commitment and work-related attitudes, psychological contracts, and organizational recruitment and socialization. His research has appeared in a variety of journal including theJournal of Applied Psychology, Personnel Psychology, theJournal of Organizational Behavior, theJournal of Management, Human Performance, andBasic and Applied Social Psychology. Shirley F. Taylor (Ph.D., University of British Columbia) (staylor@business.queensu.ca) is an associate professor in the School of Business at Queen’s University, where she teaches and conducts research in the area of services marketing. Her research interests include service provider loyalty and switching, customer commitment, and perceptions management of service delays. Her work has been published in theJournal of the Academy of Marketing Science, theJournal of Marketing, Psychology & Marketing, theJournal of Service Research, theInternational Journal of Research in Marketing, and theJournal of Public Policy and Marketing. She currently serves on the editorial boards of theJournal of the Academy of Marketing Science, theJournal of Business Research, and theCanadian Journal of Administrative Sciences.     

论江泽民对邓小平新型党际关系思想的继承与发展

江泽民同志在新的时代条件下,继承邓小平新型党际关系思想,坚持邓小平提出的党际交往四原则.同时,他又根据国际政治形势的变化,科学地界定了中国共产党对外交往的对象和目的,发展了邓小平新型党际关系思想.     

基于关系要素的关系营销互动管理

关系营销主体间建立和发展营销关系的过程，是主体相互影响、相互依赖和相互作用的互动过程。本文从探讨关系互动的要素特性入手，分析了在营销框架下关系营销的互动要素特征，并以此为依据，提出了关系营销的互动管理模型，在提高组织关系营销管理的操作性方面提出了一些建议。